The Myth of the Natural CEO

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The Myth of the Natural CEO

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In an analysis of 1,128 mini-essay responses to reader-identified selections of "natural leaders," here were the most familiar answers: Warren Buffet (Berkshire Hathaway), Bill Gates (Microsoft), Lou Gerstner (IBM), Jeff Bezos (Amazon), Michael Dell (Dell) and Steve Jobs (Apple). No hospital or healthcare names made the public's list. This suggests that what the public at large considers great leadership is highly skewed: in favour of male, private sector CEOs, and biased toward the technology and finance sectors.

Start date August 2009



People Neil Seeman


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