I know a fledgling healthcare innovator; l … I know a fledgling healthcare innovator; let’s call him Prof. X. Before the World Wide Web gained force as a collaborative tool, Prof. X had co-founded companies and, more important, also had more than a few duds to his name. More recently, Prof. X created one patent-pending idea by himself, published on it, and the idea has spun off into a (small) company with a tiny team he trusts. With this software invention, he hopes to re-invent a multi-billion-dollar industry for 1,000 times better value than what the market leader can deliver, and at a fraction of the cost. an deliver, and at a fraction of the cost.