Haiti vs. Avatar - and Behavioral Economics 2.0

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Haiti vs. Avatar - and Behavioral Economics 2.0

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A micro-campaign on the Web, or behavioral economics 2.0, can present mutually exclusive options that serve as effective messages in healthcare. When opportunity costs are described crisply, people act upon them. They lose what economists call their 'present-focus'.

Tags Web 2.0, Economics, Strategy

Start date February, 2010


Publication http://www.longwoods.com/product.php?productid=21282&page=1


People Neil Seeman

Format Essay


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