Big Pharma Listens

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Big Pharma Listens


Pharma companies will embrace the Web, real-time communications and social networking. Mergers and acquisitions, joint marketing, and co-promotions can only go so far in propping up the sagging industry. More patients, caregivers and providers will search online for health information in the new decade.

Start date January, 2010

People Neil Seeman

Format Essay