Privacy Has Lost its Cool Factor

Web 2.0 means social collaboration on the Web. Most "health 2.0" enthusiasts embrace "publicness." "Publicness" is the new ethic of transparency in all things. Social networking sites such as Facebook, Linkedin, analysis Twitter and MySpace trade off people's growing willingness to disclose details about their personal lives, accomplishments...and their failures. Twitter, the fastest-growing Web phenomenon, is completely open source. Every entry is searchable on Google.